The farce that is Security Theatre

EVERY DAMN TIME. I get frisked every damn time I enter a mall, a theatre, a hotel here in NCR (delhi-gurgaon-noida region). This here, as the debate rages over in the US, where many are very vocally deriding the silly invasive body scans and accusing of it just being security theater. If those earnest checksContinue reading “The farce that is Security Theatre”

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Why ‘Cost Plus Pricing’ is passé

Most of us here learn pricing strategy in business economics 101 from a cost plus angle. I want to sell this killer mouse trap Mr.Venture Capitalist/Loan Officer : It costs X dollars/rupees/pounds to make. I will add a y% margin and sell it. Voila! That strategy died sometime in 2002. Unless you are a pioneerContinue reading “Why ‘Cost Plus Pricing’ is passé”

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The dilemma of hypersuccess

Since some of us were naive students asked to mug the begineer concepts epoused by Kotler, we students were de facto led to believe that the success of a product or service we sold is a good thing. More success is a great thing and hyper success the holy grail. Now place yourself at customer# 53912482 of ….. BombayContinue reading “The dilemma of hypersuccess”

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Annual Appraisals are a waste of time

2010 is coming to an end and many enterprises here will commence the great eyewash and wasted exercise that is a annual employee appraisal. Like Hollywood movies in the 1970s that we Indians saw a few YEARS after they were seen in the western hemisphere, practices that are now being questioned over there are not raisingContinue reading “Annual Appraisals are a waste of time”

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On Ambition and Busyness – Life Lessons from Video Games

This blog post is going to be about a video game, the career ladder, the Peter principle and Happiness research. And if you skip checking out the hyperlinks in this blog you are only eating the buns off this tasty burger. I am a gamer. And although I am now exclusively committed to my xbox, myContinue reading “On Ambition and Busyness – Life Lessons from Video Games”

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On Education : the Con that is College Education

The Confederation of Indian Industry says that 25 percent of technical graduates and 15 percent of other graduates can be readily employed in the jobs that the recent boom has generated in the telecommunications, banking, retail, health care and information technology sectors. A report from NASSCOM says only 10 percent of fresh graduates are actually employable.Continue reading “On Education : the Con that is College Education”

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Celebrity Endorsements is BS

Celebrity Endorsements are a fraud. It is a lie told to get the consumer to lower skepticism about the product/service.  Is the cola/chips/detergent/shampoo really better than all its competitors ? Is your hair really that lustrous because you really use that shampoo everyday or because you have the genes and a hair posse Ash ? Have youContinue reading “Celebrity Endorsements is BS”

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Most Office Meetings are a waste of time

This post is going to make sense only if you have seen this not-really-funny and what-is-the-message-here ad for these chips brand ‘Bingo Mad Angles‘.  The ad maybe does a poor job of its original intent (sell chips) but does a brilliant job of helping visualize something else. Setup : The ad is in a conference roomContinue reading “Most Office Meetings are a waste of time”

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Airtel Name Change – Another Wasted Corporate Project

The new Airtel logo and rebranding is underway and the Airtel Marketing juggernaut is in full swing. No doubt they’ll get the job done. There are few thorny issues in this world that don’t go away if you throw enough money at it from a bottomless chest. 300 crore goes a long way anywhere. But toContinue reading “Airtel Name Change – Another Wasted Corporate Project”

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How ‘Data Intimidation’ works

I am a big fan of business literature and always have been. The problem is being able to filter the signal from the noise. The really good from the pretenders. Books by The Druckers from the Tom Peters’ and Jim Collins’ of the world. So a tip. Within the first two paragraphs or chapters if the authors insertsContinue reading “How ‘Data Intimidation’ works”

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