Strategy – Third Eye Observations

The ‘5-35-60’ change framework

“EVERYTHING IS CHANGING. NEW NEW THING WILL NOW REPLACE THE OLD NEW THING!” We who swim digitally in that vast and polluted information ocean that is zero cost self publishing platforms (twitters, blogs, IG) and old media gone digital (print, tv) see it all the time. It perenially feels like the above line is theContinue reading “The ‘5-35-60’ change framework”

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Celebrity Endorsements is BS

Celebrity Endorsements are a fraud. It is a lie told to get the consumer to lower skepticism about the product/service. Is the cola/chips/detergent/shampoo really better than all its competitors ? Is your hair really that lustrous because you really use that shampoo everyday or because you have the genes and a hair posse Ash ? Have youContinue reading “Celebrity Endorsements is BS”

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India Files : On Cheap Airfare

I was in Bangkok a few days ago with friends of mine and had the good judgment (helped by insistent tips from other friends) to stay at the western traveler mecca that is Khao San Road. We did multiple laps of the nearby streets in our short stay there. Actually anything less than a monthContinue reading “India Files : On Cheap Airfare”