If your business is the kind that could do well with reviews and references from happy customers, what’s stopping you from leveraging it ? If you are a seller of a service that you are proud about and confident about, would you not stand to benefit from your customers letting others know about what you areContinue reading “On Marketing : Using the Fan Base”
Category Archives: Marketing
Cognitive Tricks to be wary of
One of the best upsides to taking time off from work is the opportunity you get to pursue some of your pet passion projects. My current time off allowed me to do a ‘deep dive’ (I nicked this word off Jack Welch’ Bio) into a subject I really like : Cognitive bias, a fascinating subsetContinue reading “Cognitive Tricks to be wary of”
Celebrity Endorsements is BS
Celebrity Endorsements are a fraud. It is a lie told to get the consumer to lower skepticism about the product/service. Is the cola/chips/detergent/shampoo really better than all its competitors ? Is your hair really that lustrous because you really use that shampoo everyday or because you have the genes and a hair posse Ash ? Have youContinue reading “Celebrity Endorsements is BS”
Airtel Name Change – Another Wasted Corporate Project
The new Airtel logo and rebranding is underway and the Airtel Marketing juggernaut is in full swing. No doubt they’ll get the job done. There are few thorny issues in this world that don’t go away if you throw enough money at it from a bottomless chest. 300 crore goes a long way anywhere. But toContinue reading “Airtel Name Change – Another Wasted Corporate Project”
Third Eye Observations 