On Marketing : Using the Fan Base

If your business is the kind that could do well with reviews and references from happy customers, what’s stopping you from leveraging it ? If you are a seller of a service that you are proud about and confident about, would you not stand to benefit from your customers letting others know about what you are selling ? What if you incentivise the happy ones to talk about your product and in return pay them in kind or with a discount ? Think about HOW you could do that. Be creative and also pls DO DO be subtle and classy. Don’t over-preach to a zealous choir.

So if you sell fantastic coffee that blows away an fan of coffee and that guy has 452 friends on FaceBook and 321 on LinkedIn and 112 people follow him on twitter , what’s stopping you from telling the guy “Look Tom, every time you talk about us on your network, I am going to give you a free refill buddy. And do it only till you feel we are selling awesome coffee. Stop it when you don’t FEEL it“.

First off, this is a not one of those fake chirpy creeps on Shopping Network Channel, speaking in a patently fake voice about another shitty vegetable dicer. This is a real living breathing fan.

Second, when your accountant/CFO tut-tut’s and tsk-tsk’s you about silly offers like this,tell him this has way better ROI and AUTHENTICITY than sterile print ads that no one really stops to read anymore. This buzz is far more potent.

Third, this does wonders for your own unit’s morale. I mean, come on. You are selling things ppl are FAN of. Have a thing for. Love. Adore. (Think Apple fans). You aren’t just another tree falling in an empty forest. You will be missed when you are gone.

The free refill is only a polite thank you to the fans.

So first make something that is worth being a fan of and about and then make something up to thank them fans for spreading the word.

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