The ‘5-35-60’ change framework

“EVERYTHING IS CHANGING. NEW NEW THING WILL NOW REPLACE THE OLD NEW THING!” We who swim digitally in that vast and polluted information ocean that is zero cost self publishing platforms (twitters, blogs, IG) and old media gone digital (print, tv) see it all the time. It perenially feels like the above line is theContinue reading “The ‘5-35-60’ change framework”

Rate this:

Everyone Hates RyanAir. Not me.

You read and read those dry HBR and assorted blogs and Inc, Fast Company and Fortune Magazine articles about how SPEED is a competitive advantage. You hear CEOs intone how their firms are committed to it and then, finally, you see the real thing. It was glorious ‘efficiency porn’ and it was absolutely riveting to watch. 13thContinue reading “Everyone Hates RyanAir. Not me.”

Rate this:

On Marketing : Using the Fan Base

If your business is the kind that could do well with reviews and references from happy customers, what’s stopping you from leveraging it ? If you are a seller of a service that you are proud about and confident about, would you not stand to benefit from your customers letting others know about what you areContinue reading “On Marketing : Using the Fan Base”

Rate this:

The likely connection between Profitability and Good Customer Service

ka-ching! : An imitation of the sound made by a cash register, used when someone’s action will result in more money. Wow! : In this context, the exhaled sound from a delighted customer walking away from the transaction. Usually precedes the Ka-Ching. So the greats (Amazon, Zappos, Apple, Southwest) easily manage both on the aboveContinue reading “The likely connection between Profitability and Good Customer Service”

Rate this:

On Innovation at Staid Firms

A phrase in the article ‘The Next Russian Revolution’ By Chrystia Freeland in The Atlantic about Skolkovo, a planned ‘silicon valley’ of sorts in Russia is worth rehashing : “…..After all, one of the most important—and, if you happen to be a democrat, inspiring—lessons of the past two millennia of human history is that openContinue reading “On Innovation at Staid Firms”

Rate this:

On Corporate Innovation

I was at a my company offsite recently and we were deep into discussing why it was imperative that we move away from offering just wage arbitrage as a USP and embrace ‘Innovation’ more aggressively.  The audience was reminded that our competition was matching us on the price front and so ‘innovation’ was the ticketContinue reading “On Corporate Innovation”

Rate this:

The damage bad managers can inflict is astounding

There is only so much good one noble person can do but there is no such upper limit to damage a bad actor can inflict. A good leader-manager can only make so much of a difference. But a bad one can just burn it all down. Entrepreneurs and CXOs need to be every vigilant of lettingContinue reading “The damage bad managers can inflict is astounding”

Rate this:

Hacking the Service Code

‘Smart’ pundits who love climaxing to epigrams sometimes dub China the ‘world’s factory’ and India, it’s ‘back office’. Although I would contend this is an irritating reductionism masking an aversion to in-depth research or independent thinking or worse, both, the economic nom de plumes can be taken as a go-point for some mental base jumping.Continue reading “Hacking the Service Code”

Rate this:

Make Complaining Painless for Customers

Feedback is called the Breakfast of Champions. How easy do you make it for your customer to give you feedback ? How easy is it for you to give feedback to your favorite brands ? If the process of giving feedback is onerous or exhausting, and your excuse is ‘Our business model is complicated andContinue reading “Make Complaining Painless for Customers”

Rate this:

Unsustainable Business Models

My one favourite place when in London is a Borders Bookstore.  I have spent many pleasant hours is their flagship store on Oxford Street. The third floor there has a Starbucks where you can, after you have vacuumed for your favourite books from the stores’ aisles below, ordered a latte, proceed to waste the dayContinue reading “Unsustainable Business Models”

Rate this: