Why you should start a Blog

On most days it is impossible for me to come up with an original blog idea to bring to life. But some days, in between the dreary unsuccessful ones, it is difficult and but not impossible to capture on paper that ephemeral output from the collision of disparate ideas in your head, like atoms smashingContinue reading “Why you should start a Blog”

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On Marketing : Using the Fan Base

If your business is the kind that could do well with reviews and references from happy customers, what’s stopping you from leveraging it ? If you are a seller of a service that you are proud about and confident about, would you not stand to benefit from your customers letting others know about what you areContinue reading “On Marketing : Using the Fan Base”

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On Education : Teaching SocMedia Smartness

I am digging online to see if I can get a PDF copy of syllabi for students enrolling into 10th Std or above for the coming academic year. Just to get a chance to loudly laugh (and then silently weep)at the latest irrelevant detritus being thrown at kids like feces flung about  in a crowdedContinue reading “On Education : Teaching SocMedia Smartness”

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Make Complaining Painless for Customers

Feedback is called the Breakfast of Champions. How easy do you make it for your customer to give you feedback ? How easy is it for you to give feedback to your favorite brands ? If the process of giving feedback is onerous or exhausting, and your excuse is ‘Our business model is complicated andContinue reading “Make Complaining Painless for Customers”

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