How some brands redefine their Niche

Its said between fast, cheap and quality you can have any two but never all three. Air Asia bills itself as a Low Cost Carrier (LCC). Its tickets are, if you book them early enough, discounted bargains. Air India is not a low cost carrier. Its a nationalized government owned airlines and usually offering theContinue reading “How some brands redefine their Niche”

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India Files : On Cheap Airfare

I was in Bangkok a few days ago with friends of mine and had the good judgment (helped by insistent tips from other friends) to stay at the western traveler mecca that is Khao San Road. We did multiple laps of the nearby streets in our short stay there. Actually anything less than a monthContinue reading “India Files : On Cheap Airfare”

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