Two out of three. That’s how life usually lets you pick among the preferred options. So have a look and see which one have traded in for the other two.
Author Archives: shivashetty
Everyone Hates RyanAir. Not me.
You read and read those dry HBR and assorted blogs and Inc, Fast Company and Fortune Magazine articles about how SPEED is a competitive advantage. You hear CEOs intone how their firms are committed to it and then, finally, you see the real thing. It was glorious ‘efficiency porn’ and it was absolutely riveting to watch. 13thContinue reading “Everyone Hates RyanAir. Not me.”
Life in UK – TFL.GOV is fabulous!
A great way to get people here in India to think you are unhinged is to start a conversation with ” I think a local government body can provide good customer service!” If ever that award was instituted, Local government body and Good Customer Service would easy win nominations here for ‘Oxymoron of the Century‘Continue reading “Life in UK – TFL.GOV is fabulous!”
How to choose your 2013 goal of ‘Skill I will Acquire’ – A planning guide
Remember : This is totally a function of the individual, ambition and geography of the said person.This below is specific to ME and me alone. Your own will be different (I suspect). Don’t take away the content, instead take away the template Ok.
Airtel vs O2 – A Lesson in Customer Service
We who scrounge in this Kafkaesque spiritual and cultural desert in Big City India still have a few things going for us. Customer Service. I know. I’ll wait for you to finish your ROFLing. Allow me. Last month I had an O2 pre paid number in London for a month. Worked fine. Can’t really complain.Continue reading “Airtel vs O2 – A Lesson in Customer Service”
On Information Asymmetry
Information asymmetry is defined in wikipedia this : In economics and contract theory, information asymmetry deals with the study of decisions in transactions where one party has more or better information than the other. This creates an imbalance of power in transactions which can sometimes cause the transactions to go awry. Here is a lensContinue reading “On Information Asymmetry”
The Olympics at Meerut : A lesson about our Indian graduates seeking jobs
‘Enemies of Promise’, first published in 1938, is a critical and autobiographical work written by Cyril Connolly and it has a quote that resonates every time I hear someone talk up the BRIC countries – “Whom the gods wish to destroy they first call promising”. For a long time running now every bullish TV andContinue reading “The Olympics at Meerut : A lesson about our Indian graduates seeking jobs”
On Education : What I wish I had been taught in School
My education was based on State, ICSE and CBSE curriculum here in India. Full spectrum. I spent 19 futile years in that depressing factory. 19 full years. I was told and forced to memorize hundreds on complex chemical equations , obscure dates in history, India’s coal production output since independence, bizarre biology terms of unknownContinue reading “On Education : What I wish I had been taught in School”
One Step Processes Win Always
The laziest possible customer of your product should be able to engage with your product with ease. Seth Godin is right : “If you can, remove steps. Each step costs you dearly”. Conversion from viewing to purchase online is in the decimals ( 1% of 1% actually buy) Amazon’s ONE CLICK shopping button was genius. There existsContinue reading “One Step Processes Win Always”
On Brevity – Corporate Lessons Learnt
In school, esp CBSE and state ones here in India, we are indoctrinated early and relentlessly that MORE is better. More pages to answer the question, more words and more verbosity gets you the higher grade. With this lesson firmly implanted into our heads, already crammed with other stupid lies and fallacies, we are sent intoContinue reading “On Brevity – Corporate Lessons Learnt”
Third Eye Observations 