Celebrity Endorsements are a fraud. It is a lie told to get the consumer to lower skepticism about the product/service. Is the cola/chips/detergent/shampoo really better than all its competitors ? Is your hair really that lustrous because you really use that shampoo everyday or because you have the genes and a hair posse Ash ? Have youContinue reading “Celebrity Endorsements is BS”
Monthly Archives: November 2010
Most Office Meetings are a waste of time
This post is going to make sense only if you have seen this not-really-funny and what-is-the-message-here ad for these chips brand ‘Bingo Mad Angles‘. The ad maybe does a poor job of its original intent (sell chips) but does a brilliant job of helping visualize something else. Setup : The ad is in a conference roomContinue reading “Most Office Meetings are a waste of time”
Airtel Name Change – Another Wasted Corporate Project
The new Airtel logo and rebranding is underway and the Airtel Marketing juggernaut is in full swing. No doubt they’ll get the job done. There are few thorny issues in this world that don’t go away if you throw enough money at it from a bottomless chest. 300 crore goes a long way anywhere. But toContinue reading “Airtel Name Change – Another Wasted Corporate Project”
Beware the Billion Flies: Spotting Bullshit in Business Literature
TLDR: Beware of “data intimidation” in biz books where authors claim insights from “hundreds/thousands/millions” of interviews/studies; it’s often a sign of weak arguments. Upgrade your skepticism. I remain a fan of business literature. The ‘will never go away’ problem as a reader is being able to filter the signal from the noise when choosing whatContinue reading “Beware the Billion Flies: Spotting Bullshit in Business Literature”
How some brands redefine their Niche
There is a concept in business called ‘the triangle of truth’ Air Asia bills itself as a Low Cost Carrier (LCC). Its tickets are, if you book them early enough, Cheap. Air India is not a low cost carrier. It is India’s nationalized airlines and competes by offering the lowest fares vs competitors. It’s aContinue reading “How some brands redefine their Niche”
The Logistics Paradox: Why AliExpress & Temu Beat the Cheap Flight Revolution
TL;DR Summary : In early 2000s, the “Cheap Flight Revolution” promised to disrupt local retail by making global markets a weekend trip away. The hypothesis? Budget airlines would do to physical showrooms what Amazon did to bookstores. But by the 2010s, the disruption didn’t come from travelers filling suitcases in Bangkok; it arrived via massiveContinue reading “The Logistics Paradox: Why AliExpress & Temu Beat the Cheap Flight Revolution”
Hello world!
I am hoping to add to the signal. I know the odds are I am adding to the noise. But then I am guessing even the people who definitively added to the former started out assuming they were the latter.
Third Eye Observations 