TLDR: Beware of “data intimidation” in biz books where authors claim insights from “hundreds/thousands/millions” of interviews/studies; it’s often a sign of weak arguments. Upgrade your skepticism. I remain a fan of business literature. The ‘will never go away’ problem as a reader is being able to filter the signal from the noise when choosing whatContinue reading “Beware the Billion Flies: Spotting Bullshit in Business Literature”
Author Archives: shivashetty
How some brands redefine their Niche
There is a concept in business called ‘the triangle of truth’ Air Asia bills itself as a Low Cost Carrier (LCC). Its tickets are, if you book them early enough, Cheap. Air India is not a low cost carrier. It is India’s nationalized airlines and competes by offering the lowest fares vs competitors. It’s aContinue reading “How some brands redefine their Niche”
The Logistics Paradox: Why AliExpress & Temu Beat the Cheap Flight Revolution
TL;DR Summary : In early 2000s, the “Cheap Flight Revolution” promised to disrupt local retail by making global markets a weekend trip away. The hypothesis? Budget airlines would do to physical showrooms what Amazon did to bookstores. But by the 2010s, the disruption didn’t come from travelers filling suitcases in Bangkok; it arrived via massiveContinue reading “The Logistics Paradox: Why AliExpress & Temu Beat the Cheap Flight Revolution”
Hello world!
I am hoping to add to the signal. I know the odds are I am adding to the noise. But then I am guessing even the people who definitively added to the former started out assuming they were the latter.
Third Eye Observations 