TLDR: Beware of “data intimidation” in biz books where authors claim insights from “hundreds/thousands/millions” of interviews/studies; it’s often a sign of weak arguments. Upgrade your skepticism. I remain a fan of business literature. The ‘will never go away’ problem as a reader is being able to filter the signal from the noise when choosing whatContinue reading “Beware the Billion Flies: Spotting Bullshit in Business Literature”
Author Archives: shivashetty
How some brands redefine their Niche
There is a concept in business called ‘the triangle of truth’ Air Asia bills itself as a Low Cost Carrier (LCC). Its tickets are, if you book them early enough, Cheap. Air India is not a low cost carrier. It is India’s nationalized airlines and competes by offering the lowest fares vs competitors. It’s aContinue reading “How some brands redefine their Niche”
The Next Disruption: Is Your Business Ready for the Cheap Flight Revolution?
I was in Bangkok a few days ago (late 2010) with friends and we stayed at Khaosan Road, the western traveler mecca. We did multiple laps of the nearby streets in our short stay there. Anything less than a month should count as short stay. Bangkok and Thailand deserve more. Airlines like AIR ASIA willContinue reading “The Next Disruption: Is Your Business Ready for the Cheap Flight Revolution?”
Hello world!
I am hoping to add to the signal. I know the odds are I am adding to the noise. But then I am guessing even the people who definitively added to the former started out assuming they were the latter.
Third Eye Observations 