TL;DR šš¼
Blogging is the Ultimate Tool for Self-Improvement. Blogging will force you to write. Which will force you to think through an issue clearly before you write. Because good writing usually is a product of good clear thinking. Unclear writing is usually the end outcome of unclear thinking. And blogging also acts as a journal to your future self of how ‘older you’ reasoned. A valuable thing in itself.
How did this blog start
in 2010, when I first set up this blog my aspirational goal was to share and stress test some of my thoughts and ideas about the world at large and the world of the workplace where I spent most of my time .
And how does one know if one is getting through to enough eyeballs on platforms like this? Through that king of all vanity metrics: Page Views. which is the number of hits you get daily & monthly on your blog. Instagram divas hitch their digital egos to likes and shares garnered of what feels like torrential snaps and comments. And blogging wannabes like me link it to page views. They label it “Vanity Metrics” for a reason. The vanity is indeed linked to this metric (Pageview) and if you are not on guard, so is your daily mood if you are into blogging intensely enough. For a while I was. The reasoning is along the lines that the more people visit the blog, the more the author is likely making agreeable, popular, profound, good points.
Meeting the Freight Train of Reality
Much to my own shock, while I did snag an interview a few years ago from someone leading India’s then hottest start-up who was impressed enough to call me in after reading this blog, alas, the majority of my posts here are about as effective as shouting into and in a hurricane. This is 2018. Most bloggers are pissing into the Pacific and hoping the fish notice.

100+ blogposts later I have belatedly realized that most of us are too busy, too distracted, too frazzled to care and notice most things that screams for attention. A lot of the amazing, fantastic quality stuff slips by unloved so why should mediocrity get the oxygen of attention?
This world in 2018 has a tiny small handheld magical thing that can deliver infotainment heroine in friendlier mediums anytime, anywhere. Against this trifecta (busy, distracted, frazzled) most of us aspirational attention beggars are not Davids but gnats who are not even close to being anywhere as good and insightful as the many talented people out there who actually deserve the attention oxygen.
So in summary:
- I wanted to make an impact in 2010
- I realized this was very tough after 7 years at it
- …..Now what?
The belated epiphany

It is time to abandon this misguided McNamara fallacy and revisit and reframe the entire project. Starting with Exhibit #1 – this post. Instead of writing to get attention from an increasingly distracted world drowning in great content that is near impossible to better, I am going to write with 2 simple aims and to a very niche but guaranteed audience. An audience that is likely very interested come what may.
That audience? Future Me. Preferably ‘Far into the Future Me‘. Me a decade or two from now. Me 2028. Me in 2038.
Some lazy wet weekends I love browsing through snaps from back in the day and trying to remember the context of some of those faded pictures. What was I thinking? Who was I? From the vantage point of the present, I think often “damn, that idiot in the picture had some weird and stupid ideas about the world and the people around him!“. If you are not looking back at your old self and thinking āthat guy was an idiotā, you are likely not growing as a person.
Unless blessed with an elephant memory, an old picture usually tells you of the physical world and people around you then. It tells you little of how you thought then. Could a blog give a better picture of how and what one was thinking about back in the day? Not how the mostly mundane days unfurled but what was one grappling with intellectually. The blog entries (if made often enough) may give āfuture meā a better clue of the person I really was. So that’s Aim #1 from now.
Goal #1 : Click regular Thinking Snapshots. because blogging is the Best Mirror for Your Mind.
Goal #2 is simpler. Get better at writing. By being forced to make a case on a topic from the ground up, via blogging, to an external audience. Like you. One may inherently ‘get‘ or grasp an idea in their own heads but writing it forces the person to account for all the variables and pillars supporting that internal narrative or point of view. The quality of your writing betrays how often you engage in the act. Blogging often is a great habit to force better thinking. I am hoping writing this blog regularly will force me to clarify and strip down and re-build all the components on an argument and subject I am passionate about. Example of this from recently : “Insight and Narrative are different thing. How and Why?ā
Writing is THE preferred tool to expose sloppy thinking šš¼
Maybe an even better case to embrace blogging/writing: As I try to make a case on a topic from the ground up via blogging I also realize something I needed to for a while. A lot of my ideas are shit and have no legs. It took me being forced to sketch out, flesh out and write out an idea buzzing inside my head to slowly realize the idea in question was, to use a British euphemism, weak tea. And there was a lot of weak tea floating in my mental Boston harbor.
So revealingly, the contents of the dustbin near the writing desk may prove just as useful as the contents outside it. The ideas that get discarded proving as valuable a lesson as the ideas fleshed out and published. Luckily the privacy of discarded ideas is assured. Only your spouse may still have to suffer your many suspect thesis acoustically but they do say ‘Love Hurts‘!

In Summary
My newer goals for this blog for the next decade+ are:
- To create a record for my future self: The blog will serve as a time capsule of thoughts and reasoning, allowing me to reflect on my past and intellectual growth since.
- To improve my writing skills: By regularly writing and publishing blog posts, I hope to refine my writing style and clarify my thinking.
My very immediate goal ? Convince you too to start blogging.
// Blog penned in 2018. Updated in 2024//

















































