If you are the owner of a new pizza store and selling to the customers living in the community, what was your mindset before you opened it?
How can I sell a pizza to people here and much more critically make a killing doing it ?
OR was it :
How can I sell the most delicious pizza around here. And oh, charge cost plus.
Most failed businesses start with that first question. Most failed businesses missed by its customers start with the second.
But most loved businesses that are successful ALSO start with the second. Rarely the first.
Most ‘just another chain store’ type enterprises started with the ethos of the second and then move to the ruthlessness of the first.
The mindset is all. The rest is details.