Medocrity is inevitable. Resistence is futile.

Or is it ? Why ARE most solvent companies mired in mediocrity ?

Why do companies start in  a burst of creative big bang and then slowly atrophy?

Microsoft. IBM. Xerox. Yahoo. GM.

Is it Risk aversion ? A concept in psychology, economics, and finance, based on the behavior of humans whilst exposed to uncertainty, Risk aversion is the reluctance of a person to accept a bargain with an uncertain payoff rather than another bargain with a more certain, but possibly lower, expected payoff. 

We make choices about how we face risks every day. Some become very cautious, preferring to minimize risks even when the potential benefit of an action is tremendous.

It manifests when managers go for the tried and tested software, replacement hire or quailty management methodology.

But it is the Outliers that change the game and the  play it safe mindset are excluding them all from ever getting a shot at the challenge.

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